People ask what my marketing edge is when promoting real estate. The answer is simple: whatever it takes to get my client’s property in front of the right buyers, in the best possible light.
Here’s the playbook. Copy it.
High-quality visuals – Professional images, videos, floorplans, and walk-throughs make all the difference. If your marketing looks amateur, so does your listing.
AI-driven content – AI can generate property descriptions, targeted email campaigns, and even video scripts. It saves time and maximizes outreach.
MLS for commercial real estate – While most think MLS is just for residential, high-value commercial listings can be found here if you know how to navigate it.
National platforms – Crexi, Costar, and LoopNet remain essential for exposure, despite their limitations.
Social media – A direct line to investors, brokers, and buyers. If you aren’t leveraging LinkedIn, Twitter, and Instagram, you’re behind.
Cold calling and direct outreach – Picking up the phone and setting meetings with operators, REITs, and principals is still one of the best ways to close deals.
Networking events – Being in the right room matters. Deals happen in conversations, not just on listings.
Email marketing – Direct outreach to segmented lists generates leads that platforms won’t.
And one bonus tip: residential MLS is a goldmine for commercial buyers. Many residential agents don’t price commercial properties correctly, leading to hidden opportunities. Some of the best deals aren’t “off-market”—they’re just overlooked.
Don’t sleep on these strategies. What’s your edge in marketing real estate?