Why Sellers Choose Off-Market Deals—Poll Results Are In

The latest survey results are in, and off-market real estate sales continue to offer unique benefits that many sellers prioritize. Here’s how the numbers break down:

42% of sellers value privacy and discretion the most, especially for high-profile or sensitive transactions. Keeping a deal out of the public eye can protect business interests, avoid speculation, and minimize disruptions.

33% prefer targeted marketing, choosing to connect with qualified buyers directly rather than exposing their property to the full market. This approach often leads to a more controlled and strategic negotiation process.

17% worry about the negative perception of a listing sitting too long. In competitive markets, a property that lingers without offers can create the appearance of distress, impacting leverage.

8% use off-market sales to test buyer interest without fully committing to a listing. This allows sellers to gauge demand before making a broader move.

While off-market deals provide privacy and control, they aren’t always the best option. Maximizing exposure through traditional listings can lead to higher offers, more competitive bidding, and a faster sale. It comes down to strategy—who the ideal buyer is, how fast a sale is needed, and whether discretion outweighs visibility.

At SENW Realty, we handle transactions with confidentiality and precision. If you’re debating between an off-market sale or a traditional listing, let’s discuss what works best for your specific situation.

2 Likes

I’ve heard agents talk about “pocket listings” and off-market stuff but never really understood how it works from the seller’s side.

Question: how do you even find qualified buyers without going public? Just through agent networks?

In the luxury space, I’ve seen sellers leave 6-figure upside on the table just to maintain privacy. For public figures, athletes, or founders, an off-market approach protects lifestyle and negotiations.