The latest survey results are in, and off-market real estate sales continue to offer unique benefits that many sellers prioritize. Here’s how the numbers break down:
42% of sellers value privacy and discretion the most, especially for high-profile or sensitive transactions. Keeping a deal out of the public eye can protect business interests, avoid speculation, and minimize disruptions.
33% prefer targeted marketing, choosing to connect with qualified buyers directly rather than exposing their property to the full market. This approach often leads to a more controlled and strategic negotiation process.
17% worry about the negative perception of a listing sitting too long. In competitive markets, a property that lingers without offers can create the appearance of distress, impacting leverage.
8% use off-market sales to test buyer interest without fully committing to a listing. This allows sellers to gauge demand before making a broader move.
While off-market deals provide privacy and control, they aren’t always the best option. Maximizing exposure through traditional listings can lead to higher offers, more competitive bidding, and a faster sale. It comes down to strategy—who the ideal buyer is, how fast a sale is needed, and whether discretion outweighs visibility.
At SENW Realty, we handle transactions with confidentiality and precision. If you’re debating between an off-market sale or a traditional listing, let’s discuss what works best for your specific situation.